The Importance of Brand Colors

The Importance of Brand Colors

You have started on your entrepreneur path and realized that with a business idea comes a brand. Establishing your brand is important because it is how your business is portrayed to others across the internet, social media, and even in person. Having a great logo with colors that fit your business is important. Take a look at the importance of brand colors and what your brand colors could tell people about your business.

Red: Red is a color that stands out and gets people’s attention, this color also demonstrates power.

Orange: Orange is a fun and creative color, a lot of preschools or learning centers use the color orange to portray a fun environment.

Yellow: Now this is my favorite color, the color of sunshine. This one represents warmth and being joyful and optimistic.

Pink: Pink portrays happiness and a brand that is more feminine. You will see makeup brands, and women's clothing brands use pink in their brands.

Green: Green is a calm and down-to-earth color. A lot of natural and whole food brands use this color to give the natural look.

Blue: Blue is a trustworthy color, it also portrays a company to be dependable. You might see financial companies or tech companies use this color because they want you to trust them.

Picking brand colors can be difficult because you want your brand to portray a certain image, let me help you establish a brand that represents your company well. Fill out a form or email me at brianna@effectivemarketingmedia.co to discuss your marketing needs.