Why Social Media Marketing Is Important
Hello! have you ever heard someone ask why you aren’t on Instagram or LinkedIn? One of the most important things small business owners can do is be present on various social media platforms such as LinkedIn, Instagram, Facebook, Youtube, Twitter, Etc. The last thing you want is a potential customer to be doing their dudlignince and looking at the different platforms your business is on and comes across your Facebook page that hasn’t been posting on for nearly three years. Being present on your social platforms shows customers you are still in business and gives creditability.
Now this doesn’t been you have to be on every platform, but you should be present on the platforms that your target market uses, for example, if you are a business-to-business company posting on your LinkedIn profile and business page is a great bet. If you sell trendy clothing hop on Instagram where you can link your shop and it gives another platform for people to shop your products on.
Once you have the platforms you want to be present on picked out, you will have to start posting. You don’t have to post every day but a good rule of thumb is being consistent, if you like posting on Instagram on Tuesdays and Facebook on Thursdays do that weekly so people start to recognize your posts. As a business owner, your time is valuable, if you would like to be present on social media but you don’t have the time please email me at brianna@effectivemarketingmedia.co and we can talk about a social media plan that will fit your business.
